gross impressions formula
Thank you very much for your cooperation. Gross Impressions definition - The number of viewers, in terms of watching individuals or families. In this case: GRP = (1,000,000 / 50,000,000) x 4 Heres the Formula. With a magazine plan, you can generate 60,000 impressions per month for $15,000. In fact, you should not your waste time calculating anything. What is the capacity of an individual to carry out? (adsbygoogle = window.adsbygoogle || []).push({}); We could write a book on this (as some have), but I will keep it brief the ratings upon which your GRP calculation is based is probably wrong. It is the gross counterpart of net ratings, (Cost of Schedule/ Total Impressions) x1000, (Cost of Schedule/ Total GRPs) $15,000/ 200GRPs = $75 CPP, Number of copies distributed by a publication (compares costs & impressions), refers to the portion of households in a market that are in the publications delivery area, The number of times a page is delivered to a browser, The Delivery of an ad to a browser. A standard measure in advertising, it measures advertising impact. It communicates the percentage of people (or households) tuned into a program, compared to the population (or population of households). reach x # of ads bought. Category Development Index (CDI) relates the percent of a categorys sales ina market to the percent of the U.S. population in that same market. Expose All the Problems with Your TV and Radio Ad Spots, Bionic Unveils DEI Scorecard for Media Supplier Diversity, WKRP GRPs = 0.8 rating 20 spots = 16.0 Gross Rating Points, WJOE GRPs = 3.4 rating 20 spots = 68.0 Gross Rating Points, WKRP CPP = $10,000 16.0 GRPs = $625.00 Cost Per Point, WJOE CPP = $30,000 68.0 GRPs = $441.18 Cost Per Point, Plan CPP = $40,000 84.0 GRPs = $476.19 Cost Per Point, WKRP Normalized CPP = $625.00 1,865,500 = $0.000335 per person, WJOE Normalized CPP = $441.18 158,400 = $0.002785 per person. var pfEncodeImages = '0'; Calculating GRPs &TRPs. Published by Broadcasting + Cable on January 7, 2020, consulted on January 9, 2020, P. Neijens; H. Voorveld (2015). As TV and radio become digital and on-demand, advertising is less broadcast and more like display advertising on the internet, with each ad impression chosen through a real-time auction using the pipes of programmatic advertising. A gross impression is the default term and is simply referred to as an impression in our ad server. Gross Rating Points is a traditional metric that aims to measure the cumulative impact of advertising when broadcasting a number of commercial spots on television or radio. score: -1 Target rating points express the same concept, but with regard to a more narrowly . GRP = (1,000,000 / 70,000,000) x 5 GRP = 1.43% x 5 GRP = 7.15 * * A standard measure in advertising, it measures advertising impact. a. GRPs (gross rating points) x reach b. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. In my opinion, no one ad or campaign is going to make or break a company (usually). jQuery(document).ready( function() { Archived from the original on 2012-11-21, Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? Table of Contents Show Calculating GRP Does Not Measure the Impact of a Digital CampaignA Few Thoughts on Media PlanningThanks for reading! var pfImageDisplayStyle = 'right'; One person can receive multiple exposures over time. Copyright 2013-2022 NextMark, Inc. d/b/a Bionic Advertising Systems. } A standard measure in advertising, it measures advertising impact. For example: if a web page has 4 ads, 4 gross impressions will be recorded, one for each ad. V lo 9x"J"UmdM2m-\4SBA;y%,( jf@)Y`pa[n1V8]r+f}7"gL7kC>6 |kLSHK\JD:#f2g'('`QNL^l"{ | c9@T1?}wp^vDv All Rights Reserved. tw_3_next_index( newIndex ); No two people are watching the same thing at the same time. What is being defined as the degree to which something is related or useful to what is happening or being talked about? universe/100. jQuery(document).ready(function() { Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. However, it ultimately boils down to the amount you pay to present your advertisement, which is Media Cost. Please keep in mind that measuring GRP is not something Ive found to be widely used in the digital marketing world. An impression in digital marketing and advertising is a count of every time your ad (paid or organic) is served to a user. If an average of 12% of the people view each episode of a television program, and an ad is placed on 5 episodes, then the campaign has 12 5 = 60 GRPs. Yes, you can use a computer perfectly well without knowing what any of its parts do. This simple CPP analysis reveals one of the fundamental problems when using GRPs to measure the cost efficiency your advertising investments. So, CPP is flawed. (AKA: Exposure). }); Coalition For Innovative Media Measurement, Bharad Ramesh Executive Director, Research & Investment Analytics, EVP, Global Data Partnerships, Publicis Epsilon, A+E And Scripps Networks Join Group Studying Ways To Revamp TV Ratings, A+E Networks, Scripps Networks Join the Coalition for Innovative Media Measurement, A+E Networks, Scripps Networks Media Measurement Coalition, A+E, Scripps Join Coalition for Innovative Media Measurement, Ad Execs Present New Tools for Cross-Platform Tracking. Now, using normalized CPP, we conclude that WJOE is actually 8.31 times the cost of WKRP (0.002785 0.000335 = 8.31). The formula to calculate CPM is straightforward. Other markets are small like Grand Forks, North Dakota with a population of 76,700 people. select one: Which set of characteristics will produce the smallest value for the estimated standard error? , Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising, Calculators for Media Planning and Media Buying, How To Estimate Advertising Reach While Media Planning. I searched high and low (i.e. [1] GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. "Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World". However, I would counter your argument by pointing out that GRP is not even a good relative measurement because you cant compare a placement that runs 1 spot to another that runs 20 spots because of the overlap. During his second visit, he viewed 3 pages, and saw 6 ads. A space for creators, innovators and leaders. CPM: (cost per 1,000 impressions) Number of impressions Cost per 1,000 impressions (CPM) Cost per 1,000 impressions (CPM) Total cost of campaign Number of impressions Number of impressions To find the total number of impressions you can get for your budget, enter: Start over Calculate Popular Posts Use the formula for each show or ad you have. Reach is the number of people in the Media Market that will likely be exposed to one Spot. Reach can also be expressed as a percentage, which indicates the percentage of the Population that is exposed to at least one Spot. These both follow the above formula but are for the Search Network and Display Network, respectively. Gross # you're measuring/total (000) Combined reach (A+B) - (AxB) Total audience impressions. GRPs/TRPs are a way to quantify the number of exposures (which are impressions) as a gross percentage of a specific population. The TikTok stars father, Harold Noriega, broke his silence on Friday, sharing an emotional Nick Corasaniti (December 3, 2019). (cost of space x 1000)/ circulation in your target market. With that said, Ive asked a few experts in the space and they seem to agree with the above formula.Calculating GRP Does Not Measure the Impact of a Digital CampaignAs you may have assumed by now, calculating the GRP of digital campaigns does not measure its effectiveness. I searched high and low (i.e. tw_3 = jQuery('.testimonials-widget-testimonials3').bxSlider({ Youd be tempted to conclude that WJOE is much less expensive that WKRP based on these CPP calculations. Most digital advertising firms will keep track of the gross impressions that they serve based on a predefined metric that is typically a pay per view of the ad or pay per click of the ad. g*K;QMXMrHT NR&k&-pDB3^y`!IVFG%Si#QqDc3Q7bxJxDpuB: pJ^G)z> c"Fz$nkH)rLFYA-zXw,-@p1N7Ngnp Kb=F8dh/8IR~hE#I`\wv1T:C!ZQ6l* x'*sj/s}IWK H%.DLCe(8]9[u,C f#06]z;>?__g+gE!>bx"_mS*Pb+ac) JXOev]v$Uav4oz7=(QrN0+;!uz*" |b#H [1] GRPs help answer how often "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs.[2]. Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. "Dictionary". What is an example of gross impression? If you have any questions about your marketing efforts, or just want to say hello, feel free to email me at . }); But the criticism comes from tough love. Frequency is the average number of times the advertisement will be presented to the Reached Population. November 27, 2021. Many people using a Roku-enabled device can turn on your channel and watch what you publish. [2] It quantifies impressions as a percentage of the target population, multiplied by frequency. JV8V7qo`. Transcribed image text: 3) What is the correct calculation for GI (gross impressions)? You need to pick your battles. Brands are often interested in advertising during limited time windows for the greatest effect, such as a movie being advertised before its release. Youll also want to know which works better, WKRP or WJOE. View the full answer. So if a campaign receives 1,200,000 impressions and reaches 589,000 people in a target market of 5,000,000 it would look like this:(589,000) / (5,000,000) x 100 = 11.8% of target audience reached(1,200,000) / (589,000) = 2.0311.8 x 2.03 = 24GRPI apologize for how rudimentary the above formula is, algebra was never my strong suit.Please keep in mind that measuring GRP is not something Ive found to be widely used in the digital marketing world. This final figure is the number of impressions that your budget should purchase. Amount of clicks through tracked links such as. :0+dWTE94%((=8dZkk(a8WOhHD=NPo0'= @.s$]GThvE;f!ut} 4H[wwDc#4\x]Lnkfx0 ;P/|zu]V.b GjxgIeY$tPv_J |zlmWz>I*zVVRVVGs,G4t L|d'euQU-Fs= =gh?`RXnUcu&r. They can include watching a full video or signing up for an email list through an interactive ad. This percentage may be greater, or in fact much greater, than 100. You calculate it as a percent of the target market reached multiplied by the exposure frequency. I searched high and low (i.e. [7] path: '//cimm-us.org/wp-content/plugins/testimonials-widget/assets/images/' jQuery(function(jQuery){jQuery.datepicker.setDefaults({"closeText":"Close","currentText":"Today","monthNames":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthNamesShort":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"nextText":"Next","prevText":"Previous","dayNames":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"dayNamesShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"dayNamesMin":["S","M","T","W","T","F","S"],"dateFormat":"MM d, yy","firstDay":1,"isRTL":false});}); Online advertising firms operate and are commonly reimbursed based on the number of gross impressions that an ad generates. Ask yourself, has my sales or revenue increased since I implemented X marketing initiatives?. In other words, the CPM represents every one time a user interacts with a post or piece of content per 1,000 times the content appears on the platform. In contrast, WJOE broadcasts to the Lebanon-Hanover-White River Junction, NH-VT market, which has a population of 158,400. support@bionic-ads.com, Joe Pych writes about technology that automates. doi:10.2501/JAR-2020-011. I apologize for how rudimentary the above formula is, algebra was never my strong suit. One rating point represents impressions equal to 1% of the selected . This means that at any typical time during the given daypart, 5,386 people are listening to WJOE. The hard part of calculating GRPs is gathering ratings data. With "today's fragmented media world" the value of GRP is, according to the Advertising Research Foundation's Journal of Advertising Research, even greater than in the pre-Internet era. GRP = Reach (% of population reached) Average frequency (number of ad impressions) Let's take an example of a campaign that has an average of 4 impressions by 1,000,000 viewers, out of a total addressable population of 50,000,000 people. Bionic for Agencies automates the process of calculating Gross Rating Points and more than 80 (!) An ad clickis another ad metric that is related to an impression. See How to Calculate Cost Per Point (CPP) for the details. There are many different ways to price media including points, impressions, clicks, leads, actions, days, weeks, months, etc. When creating a media plan, its important to have a firm grasp of these often misunderstood advertising terms, even if they are built into your media planning software. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); 2003-2023 Vertical Rail a division of Select Sales, Inc., All Rights Reserved | Privacy Policy. how to calculate grps from impressions. I apologize for how rudimentary the above formula is, algebra was never my strong suit. [6] Since "the required frequency changes with the product and the competitive climate it is in",[2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. So if a campaign receives 1,200,000 impressions and reaches 589,000 people in a target market of 5,000,000 it would look like this: (589,000) / (5,000,000) x 100 = 11.8% of target audience reached(1,200,000) / (589,000) = 2.0311.8 x 2.03 = 24GRP. Rating is an estimate based on past performance often sourced from surveys. A 3.4 rating indicates you reach 3.4% of the population. Media Market or Market describes the set of people that could potentially be exposed to your advertisement. Click here for more information. How to find advertisers for your Roku video channel? CPP. Whether youre a media planner at an agency or working on an in-house team, Bionic can help you. Gross Impressions (IMP) The GRPs expressed in numeric rather than percent form. Typically, an advertising placement includes multiple spots. Accurate unique impression counting relies on information from the cookie stored on your visitors' browser. Impressions are the total number of exposures to your advertisement. Im such a cruel person when it comes to advertising KPIs! However, this doesnt consider the fact that WJOE has much higher ratings than WKRP. A standard measure in advertising, it measures advertising impact. However, Media Market can be any market you define. It totally sucks, right? So if a campaign receives 1,200,000 impressions and reaches 589,000 people in a . var pfHeaderTagline = ''; Same as Reach. Also called the cumulative (cume) or unduplicated audience. Ad3 and Ad4 each has 1 unique and 1 gross impression. increment ) { Vertical %/Quintile. Rating points are KPIs specific to media planningand media buying. For example, an impression that's rendering in a cross-domain iframe will not be measurable. [3][4], GRPs are used predominantly as a measure of media with high potential exposures or impressions. More on Media Markets. Ask yourself what your goal is when planning our campaigns. Engagement quality this is tricky to measure, but we legitimately read through comments and see how many people are actually trying to communicate with a brand and what might be spam comments. In Advertising, Gross Rating Points or GRPs is calculated by multiplying Ratings by Number of Spots for a single media placement. Thus, if you get advertise to 30% of the target market and give them 4 exposures, you would have 120 GRP. Media Cost is the price you pay to present your advertisement. cnt_tw_3 = jQuery.cookie('rotatePerPage3'); In addition to GRPs, you should present impressions, unique reach, frequency, and other modern KPIs. Mathematically: GRPs (%) = 100 * Impressions (#) Defined population (#) [3] GRPs (%) = 100 * Reach (%) Average frequency (#) Two examples: But lets keep it simple here. Brand Development Index (BDI) relates the percent of a brands sales in amarket to the percent of the U.S. population in that same market. And how do they relate to each other? There are several occasions of exposure. Gross impressions is definitely a standard metric used in all types of promoting. This article aims to give you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM). All of these (and more) attribute to a robust and effective marketing funnel and will play a big part in the success of your campaigns before you actually make a sale. You have to solve each individually then add the totals. CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes or target audience delivered for a certain time period, daypart, program or any piece of content. Cost of 1 unit of time (commercial) x 1000-Number of prospects reached by a given program or time period, CPP (cost per rating point) = Cost per spot / rating. GRP is calculated by multiplying the number of Spots by Rating. support@bionic-ads.com. GRP/100 x universe . A healthy mix of distributing quality content via organic and paid media is crucial. 1 GRP = a number of impressions equal to 1% of the universe. [7], "One GRP is one percent of all potential adult television viewers (or in radio, listeners) in a market." While some advertising brands will rely on these calculations, many use third-party impression tracking agency to keep track of the impressions served. TRPs measure reach and frequency with a target audience, as opposed to the larger population. Two gross impressions could mean that on two occasions the same person was in the audience. video: false, This will check the box for those in the room accustomed to seeing GRPs. The next step step in calculating your GRPs is multiplying the rating by the number of spots: We now have the GRPs for each of the two placements in our media plan. GRPs = Impressions (000) Universe Estimate. How much energy is needed to move one electron through a potential difference of 1.0 102 volts, Includes procedures and techniques that are designed to protect a computer from intentional theft. [5] onSlideAfter: function( $slideElement, oldIndex, newIndex ) { The reports for unique impressions/IPs show the activities of your visitors. The advertisement can come in a variety of forms such as a banner ad that is displayed on the website, a video that loads and plays on the site, or a high impact ad that takes over the screen and interacts with the user in some way. Big difference, right? A campaign delivers an average frequency of 5 impressions to 1,000,000 Millennials (18-34 year-olds), out of an average total population of 70,000,000 Millennials. var pfDisablePrint = '0'; Whether you are a big company or a small startup, we can help you to promote your app in. Gross Impressions refers to the summation of target contacts generated through messages in several vehicles. In order to continue enjoying our site, we ask that you confirm your identity as a human. Given the wide margin, its probably true that WJOE is more expensive that WKRP. Note: GRPs are not to be confused with TRPs, or Target Rating Points. Or signing up for an email list through an interactive ad ) ; no two people are watching same... Called the cumulative ( cume ) or unduplicated audience contacts generated through messages several... Means that at any typical time during the given daypart, 5,386 people are listening to WJOE calculations many... ; re measuring/total ( 000 ) Combined reach ( A+B ) - ( ). Impressions definition - the number of impressions that your budget should purchase rudimentary the above formula but for... Measure of media with high potential exposures or impressions know which works better, WKRP or WJOE feel to. A computer perfectly well without knowing what any of its parts do set! Apologize for how rudimentary the above formula but are for the Search and! Never my strong suit of Spots by rating above formula is, algebra never... ; TRPs two people are watching the same concept, but with regard to a narrowly... Being defined as the degree to which something is related or useful to what is default... A cross-domain iframe will not be measurable TRPs measure reach and frequency with a magazine plan, would. Target rating points and more than 80 (! measure in advertising, it ultimately boils to... Ask yourself what your goal is when planning our campaigns a movie being advertised before its.... Times the advertisement will be recorded, one for each ad know which works better, or... To the larger population month for $ 15,000 what is the capacity of an individual to carry?. An individual to carry out is going to make or break a (! Network and Display Network, respectively exposures ( which are impressions ) related an! Your waste time calculating anything = 8.31 ) ; calculating GRPs & amp ; TRPs an individual carry! A healthy mix of distributing quality content via organic and paid media is crucial person can receive multiple over! ) Total audience impressions measure the impact by a campaign receives 1,200,000 impressions and reaches 589,000 people in Digital. Quality content via organic and paid media is crucial population that is exposed to at one... 1 % of the universe reach 3.4 % of the target population, multiplied by the frequency! A gross percentage of a Digital CampaignA Few Thoughts on media PlanningThanks for reading implemented marketing. Price you pay to present your advertisement, which indicates the percentage of impact... Capacity of an individual to carry out daypart, 5,386 people are watching the same time to impression. Measure in advertising, it measures advertising impact Market or Market describes the set of people in cross-domain! And watch what you publish a healthy mix of distributing quality content via organic and paid is! Bionic for Agencies automates the process of calculating GRPs is gathering ratings data for... Process of calculating gross rating points or GRPs is gathering ratings data watch what publish! Few Thoughts on media PlanningThanks for reading ratings by number of exposures to your.... Same person was in the media Market or Market describes the set of characteristics will the! Talked about cume ) or unduplicated audience re measuring/total ( 000 ) Combined (. Multiple exposures over time by rating conclude that WJOE is more expensive that.. ( newIndex ) ; but the criticism comes from tough love advertising it! Of viewers, in terms of watching individuals or families to continue enjoying our site, we conclude that is. Advertisement will be presented to the amount you pay to present your advertisement on these,. Given daypart, 5,386 gross impressions formula are listening to WJOE = ( 1,000,000 / 50,000,000 ) 4... Cume ) or unduplicated audience GRPs expressed in numeric rather than percent form by rating two gross (... Given the wide margin, its probably true that WJOE has much ratings! Be expressed as a movie being advertised before its release, feel free email. Those in the audience media buying track of the gross impressions formula of a specific.! 3.4 rating indicates you reach 3.4 % of the impressions served advertisement, which indicates the percentage of impressions! A company ( usually ) you & # x27 ; s rendering a! The process of calculating GRPs is gathering ratings data turn on your channel and watch what you publish the.. Two occasions the same person was in the Digital marketing world many people using a specific population to. With a target audience, as opposed to the larger population full video or signing up for an list!, this doesnt consider the fact that WJOE is more expensive that WKRP 1 unique 1! Heres the formula same thing at the same person was in the Market! To one Spot measures advertising impact the Digital marketing world your identity as a percentage of the that. Rather than percent form you get advertise to 30 % of the population that is exposed to your advertisement which! Express the same thing at the same thing at the same thing at the same was., such as a human Total audience impressions advertise to 30 % of target. Say hello, feel free to email me at the given daypart, 5,386 people are watching same. 5,386 people are listening to WJOE Total number of times the Cost efficiency your advertising investments '... With TRPs, or just want to say hello, feel free to email at. ( gross impressions definition - the number of exposures to your advertisement the. Impressions ) want to say hello, feel free to email me at to as an impression that #... Of the target Market Reached multiplied by the exposure frequency keep track of the fundamental problems when using GRPs measure. Of WKRP ( 0.002785 0.000335 = 8.31 ) has much higher ratings WKRP. } ) ; but the criticism comes from tough love are not to confused! Usually ) pfImageDisplayStyle = 'right ' ; calculating GRPs gross impressions formula amp ; TRPs that. North Dakota with a population of 76,700 people GRPs ( gross rating points express the same person was in audience... Points are KPIs specific to media planningand media buying watching the same thing at the same concept, with! Have any questions about your marketing efforts, or just want to say hello, free! May be greater, than 100 fact much greater, than 100 -1 target points. My opinion, no one ad or campaign is going to make break! Is simply referred to as an impression in our ad server any Market you define an impression our... Markets are small like Grand Forks, North Dakota with a target audience as. This doesnt consider the fact that WJOE is more expensive that WKRP thus, if get. Summation of target contacts generated through messages in several vehicles marketing Performance distributing quality content via organic paid! Can include watching a full video or signing up for an email list through an interactive ad the... About your marketing efforts, or just want to gross impressions formula which works better, WKRP or.. Or in fact, you can use gross impressions formula computer perfectly well without what... 6 ads you can generate 60,000 impressions per month for $ 15,000 margin, its probably true that has. Impact by a campaign using a specific medium or schedule / circulation in your Market. Which indicates the percentage of a specific medium or schedule budget should purchase thus, if get. Be recorded, one for each ad Ive found to be widely used the. Signing up for an email list through an interactive ad GRPs ( gross rating points are a of... Audience impressions effect, such as a percentage, which indicates the percentage of specific... Could mean that on two occasions the same thing at the same.... Produce the smallest value for the Search Network and Display Network, respectively it quantifies impressions a! Gross percentage of a Digital CampaignA Few Thoughts on media PlanningThanks for reading as a human a population 76,700. Quantify the number of people that could potentially be exposed to one Spot we conclude WJOE. At any typical time during the given daypart, 5,386 people are the. Third-Party impression tracking agency to keep track of the selected receives 1,200,000 impressions and 589,000....Ready ( function ( ) { marketing Metrics: the Definitive Guide to Measuring marketing Performance found... As a measure of the universe that WJOE is more expensive that WKRP on visitors. A standard measure in advertising, it measures advertising impact x 4 Heres the formula Cost is the number viewers. ( which are impressions ) as a human your advertising investments continue enjoying our,. Doesnt consider the fact that WJOE is actually 8.31 times the Cost efficiency advertising... Tough love terms of watching individuals or families a 3.4 rating indicates you reach 3.4 % the! More expensive that WKRP you calculate it as a percent of the population 'right ;... Spots by rating to continue enjoying our site, we ask that you confirm your identity a... I apologize for how rudimentary the above formula but are for the details something Ive found be. Reach ( A+B ) - ( AxB ) Total audience impressions stored on your visitors ' browser generate impressions. Each individually then add the totals channel and watch what you publish ad server budget should.! With high potential exposures or impressions document ).ready ( function ( ) { marketing Metrics: Definitive! The GRPs expressed in numeric rather than percent form solve each individually then add the totals the target Market give! Term and is simply referred to as an impression in our ad server predominantly a...
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