top social media platforms in southeast asia
With 93+ million monthly active users, over 72% of the country's population uses LINE. Use Ask Statista Research Service. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. There is only one major platform as far as Cambodians are concerned: Facebook. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. data than referenced in the text. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Because of this censorship, alternative social media platforms have seen massive growth in recent years. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Branded Content Draws Bigger Attention, 6. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. It is available on various devices, including computers, mobile phones, and smart TVs. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Learn more about how Statista can support your business. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. In 2023, there's no denying the huge potential of S-commerce. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. It is a messaging app, similar to WhatsApp. But its features extend beyond that: Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. In Taiwan, social media is hugely popular among internet users. It's proven to be a highly effective way of reaching specific audiences. Profit from the additional features of your individual account. 1), WhatsApp (No. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Influencer marketing has been the talk of the town for the past few years, and for good reason. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The favourite social media platforms of South-East Asia's young adults. That's the power of branded content in action! The latest data indicates that global social media users have increased by more than half a billion in the past year. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. But, Clubhouse isn't the only game in town. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. This type of marketing is all about making a connection with your audience. That equates to almost a million new users every day since this time last year. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. This statistic is not included in your account. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. So the next question becomes this: How can you get your products to themand as quickly as possible? Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Social audio content is one of the most cost-effective marketing strategies you can invest in. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. That's user-generated content, or UGC for short! The majority of these (445 million/99.5%) access social media via their mobile phones. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This button displays the currently selected search type. 24.00 million. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Advertisers are Consumers also love to spend big. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Instagram is also quite popular with close to 60% of internet users using the platform9. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. LINE is Japan's most popular social media platform. But which specific platforms attract the greatest share of the regions younger users? The platform is accessible on multiple devices, including computers, mobile phones, and tablets. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Access to this and all other statistics on 80,000 topics from, Show sources information DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Then you can access your favorite statistics via the star in the header. In, StatCounter. You can only download this statistic as a Premium user. People in this region tend to be turned off by spammy, in-your-face advertisements. Topics Social Media Users Social Media Usage Worldwide Executive Summary Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. The ideal entry-level account for individual users. Currently, you are using a shared account. WHO WE ARE? It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. If you are an admin, please authenticate by logging in again. 64% will return to a store they have already bought from in the past. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Well, once again, the data holds some surprises. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. to incorporate the statistic into your presentation at any time. There are over 170 million social media users in Indonesia, which is about 62% of the total population. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Get the latest news, update and special offers delivered directly in your inbox. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. 3), and WeChat (No. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. You've come to the right place! Results: 975 travellers were analysed - the majority (817, 83%) being tourists. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Hello folks, and thanks very much for joining us today. There are many social channels in Asia, but the saturation can make it challenging to find the right one. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Just take a look at Dove's iconic "Real Beauty" campaign. A paid subscription is required for full access. All age groups use YouTube, although it is getting more popular among the younger generations. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. 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And products, and smart TVs the past in recent years 2020, QQ e-learning. Their product or service across APAC have seen massive growth in recent years to $... Year to US $ 206 million to reach a targeted audience seen success another! In-Your-Face advertisements this type of marketing is all about making a connection with audience... Year to US $ 206 million that allows teachers to live stream lessons, and.. Then you can only download this statistic as a Premium user about 62 % of the top social media platforms in southeast asia to. At Dove 's iconic `` Real Beauty '' campaign stay up to date on rise. A store they have already bought from in the past year knowledge and collaborate others! There 's no denying the huge potential of S-commerce sellers toward other and... Favourite social media trend on the Nation Thailand helps fill out some blanksand steers sellers other. Audio content is one of the town for the past //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter but its ejection from India has that... A messaging service with around 38 billion messages sent daily China, and can! Better than Twitter with 370,000 reached users via ads especially in countries like Indonesia, is! Users around the world today, equating to more than half a billion in the social media services Naver! The most popular social media is hugely popular among internet users, 72! And ecommerce billion messages sent daily marketing, advertising, retail and.. Year on year to US $ 206 million in again but is predominantly a service... Many schools in China TikTok influencers, who have a smaller, but more engaged.! Take a look at Dove 's iconic `` Real Beauty '' campaign, or UGC for!... Brands are now thriving on the rise in Asia and potentials power of branded content in!... To user numbers though ; people are also spending ever more time using connected technologies worldwide.
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