nascar ratings decline
2.27.2023. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. I have been around and covered NASCAR for over two decades. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Their reputations and regional fame followed them to the national stage. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. So more people are tuned into Amazon prime or Netflix Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. There was massive progress in viewership all around and there are many factors that might be going into it. When combined, it shows that NASCAR is in a pretty good place. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). I wasnt the only one who noticedas this blog posts comments demonstrated. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". The XFL's ratings were disappointing in Week One. Schedule/Results. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. What are the biggest differences between these sports? It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . This article looks at several of the reasons why NASCAR is losing fans. The coverage goes through the entire event. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA This year's NCAA tournament ratings were down 11%. Racing is still pretty danged dangerous. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. . NASCAR did (and still does) market the possibility of spectacular wrecks. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR is clearly falling behind other motorsports in a new era of television. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 All Rights Reserved. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. News. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . In other words, twice as many watched the title race in 2015 than this year. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. They are the only one of the Big 3 Motorsports that still have this happen. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? In terms of tier one sports properties, he said. Not only is this tolerated by NASCAR but encouraged. The. TV ratings are no longer the end all be all for NASCAR. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. You will find all of your NASCAR ratings coverage at Sportsnaut. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Not only in the business world, but in all sports as well. I remember watching it and literally wondering if I was going to see the finish of the race. The half-mile dirt track was a success on many levels. In 2019, that number had dropped to just 2.92 million. The NFL only went down 9%, but please, tell me about anthem kneelers. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. In 2014 the average viewership for Cup Series races was 5.3 million. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Photo credit: Ford Racing on VisualHunt / CC BY Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? . For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Last year, nearly 70 million unique viewers tuned in to . Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. And the same is true for NASCAR. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Fortunately, NASCAR is finally addressing this. The #48 team should have been a gold mine. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. That isnt insignificant when it comes to explaining the decline of NASCAR. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Is PNC Park The Best Ballpark in Baseball? A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. (Busch would have still won.). Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. It was the insistent implementation of it over loud objections of fans. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. On declining ratings throughout NASCAR and other sports. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. It was a successful year as the sport averaged over three million average viewers per race. In the early 2000s, NASCAR was soaring. 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